Trženje InfographicsMobilno in tablično trženje

Statistika trgovine z mobilnimi aplikacijami

Mobile application development and user behavior have changed over the years. Mobile application frameworks are opening doors for companies to increase user engagement and experience beyond the web browser without breaking the bank. Mobile users are expecting a superior app experience, and when they do, they engage deeply with the brands that win their attention.

Povprečen uporabnik mobilne aplikacije, star od 18 do 24 let, porabi 121 ur na mesec z uporabo mobilnih in tabličnih aplikacij.

Statista

Games continue to lead every other category in downloads, with 24.8% of all apps being games. However, business applications are a distant second, with 9.7% of all downloads. Education is the third most popular category, with 8.5% of all downloads.

Dodatna statistika trgovine z mobilnimi aplikacijami:

  • Amazon vodi vse mobilne aplikacije z milenijci, pri čemer jih 35% uporablja.
  • Uporabniki pametnih telefonov v povprečju uporabljajo 9 mobilnih aplikacij dnevno.
  • obstajajo 7 milijonov mobilnih aplikacij na voljo med Googlom Play, Applovim App Store in neodvisnimi platformami App Store.
  • Approximately 500,000 app publishers are on Apple’s App Store and almost 1,000,000 on the Google Play Store.

Each of these provides an opportunity for businesses. Games can provide a highly engaged audience with which to advertise and build awareness. Business apps can increase engagement and value with your customers. Education apps can build credibility and trust with your prospects.

This infographic provides some key statistics on the growth, profitability, and usage of mobile apps and their respective platforms: the Apple App Store, Google Play for Android, and Amazon Appstore.

mobile app store statistics

Douglas Karr

Douglas Karr je CMO of Odpri INSIGHTS in ustanovitelj Martech Zone. Douglas je pomagal na desetine uspešnih startupov MarTech, pomagal je pri skrbnem pregledu več kot 5 milijard USD pri prevzemih in naložbah Martecha ter še naprej pomaga podjetjem pri izvajanju in avtomatizaciji njihovih prodajnih in trženjskih strategij. Douglas je mednarodno priznan strokovnjak in govorec za digitalno transformacijo in MarTech. Douglas je tudi objavljen avtor Dummie's guide in knjige o poslovnem vodenju.

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