Lani sem napisal prispevek Ali lahko socialni mediji pozdravijo depresijo?. Zdi se, da lahko! Danes sem bil srečna ko je dober prijatelj in Indianapolis Mobile Marketing guru Adam Small mi je poslal naslednjo povezavo:
Sreča je nalezljiva v družbenih omrežjih. Odlomek:
Nove raziskave kažejo, da se v družbenem omrežju sreča širi med ljudi, ki so med seboj oddaljeni do tri stopinje. To pomeni, da ima prijatelj prijatelja prijatelja nekoliko večjo verjetnost, da se počuti srečnega.
They found that when someone quits [smoking], a friend's likelihood of quitting smoking was 36 percent. Moreover, clusters of people who may not know one another gave up smoking around the same time, the authors showed in a New England Journal of Medicine article in May.
Social ties also affect obesity. A person's likelihood of becoming obese increased by 57 percent if he or she had a friend who became obese in a given time period, Fowler and Christakis showed in a paper in the New England Journal of Medicine in July 2007.
This is a powerful medium that we've only just begun to discover and leverage as marketers. It's important to realize this impact as you continue to develop your online strategies. For additional reading on how consumers are already modifying their behaviors through social media, I'd highly recommend Razorfish's Consumer Marketing Experience Report for 2008.