Številni vprašalniki, ki jih uporabniki iskalnikov vprašajo o vašem podjetju

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Kako?

Leta 2014 so od vseh iskanj v Googlu kako je bil izraz # 1, ki so ga uporabili uporabniki iskalnikov. Vsak izdelek ali storitev, ki se prodaja prek interneta, odgovori a Kako. The question is whether or not you’re the destination for the information they’re seeking.

If you’re a sports drink, the how might be how to deal with cramps, or how to prepare your body for a hard workout. If you’re an analitika company, the how might be how to accurately analyze data to provide return on investment data for your campaigns. If you’re an oblikovalec infografik, kako je mogoče, kako izbrati ponudnika ali kako učinkovito promovirati infografiko.

Some companies don’t speak about kako because they’re concerned about putting their trade secrets online. It’s a double-edged sword that I personally believe you’re only hurting yourself with. If you’re not disclosing how, your competitors have the opportunity to. Being able to fully evaluate kako rešijo problem, ki jim zagotavlja konkurenčno prednost.

And in this day and age, if you don’t believe people researching their next purchase can’t find kako you do it, you’re delirious. I’d much rather write about how we correct problems and solve issues for our clients than have our competitors position our offerings incorrectly. That’s exactly what we’ve seen happen in our industry.

So, as you’re planning out your 2015 content for your company, there are tons of kako vprašanja lahko odgovarjate prek spleta.

  • Kako to select a vendor (and why you’re better).
  • Kako to justify the expense (and perhaps how you’re more affordable).
  • Kako za oceno rešitve (in kako se vaša rešitev ujema).
  • Kako da odpravite težavo (brez in z vašo rešitvijo, da boste razumeli razlike, ki jih naredite).
  • Kako the industry is changing (and you’re staying on top).
  • Kako zunanji dejavniki (gospodarstvo, nadarjenost, tehnologija) vplivajo na rešitev.
  • Kako you’re qualified to respond (certifications, regulations, infrastructure).
  • Kako veliko virov, ki jih potrebuje (in kako to zmanjšate).
  • Kako koliko stane (in kako učinkovito cenite).

Največja stvar pri odgovoru kako vprašanja is that you’re able to effectively position your company, your product or your service to help in the solution. Sure, if you’re answering kako če želite namestiti tla iz trdega lesa, se lahko nekdo odloči, da bo to storil sam. Toda učinkovito kako to article would go into great detail to provide why it’s a better idea to get a professional.

DIYs weren’t going to use your service anyways, you’re after the person that’s researching how difficult it is.

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