E-trgovina in trgovina na drobnoE-poštno trženje in avtomatizacijaTrženje Infographics

6 najboljših praks, ki jih morate upoštevati pri optimizaciji strani za odjavo po e-pošti

We’ve shared statistics on why people unsubscribe from your marketing emails or newsletters. Some may not even be your fault, as subscribers are inundated with so many emails that they need relief. Here are some key statistics:

  • 53% of consumers reported getting too many emails from retailers.
  • 45% unsubscribe because the emails aren’t mobile-friendly.
  • 40% won’t unsubscribe if given the option to receive fewer emails.
  • 1% or less unsubscribe rate is the industry standard.

When a subscriber finds and clicks on that unsubscribe link in your email, what are you doing to try to shranjevanje them? I recently did that with Sladka voda, an audio equipment ecommerce provider with exceptional support. I almost felt bad clicking the odjavi link, but I don’t buy frequently enough, with email deals arriving every few days.

When I clicked the unsubscribe link, here’s what I was brought to:

Stran za odjavo od Sweetwater

Kako kul je to? Namesto da bi se odjavil z vsega, sem samo zmanjšal frekvenco na enkrat mesečno.

If I were to score this page, I’d have to give it a B+! Not only do they offer frequency options, but they also do a great job of letting me know what I could be missing and setting expectations with each. Because Sweetwater has such a range of target audiences, I’d encourage them to have tailored emails to each group… musicians, podcasters, audio engineers, studios, etc.

How To Optimize Your Unsubscribe Page

A great unsubscribe page is your last chance before losing a valuable subscriber. Rather than just having a single mojster odjava, provide some topical options, frequency options, as well as encouraging benefits to keep them onboard. Here are six important strategies in optimizing your unsubscribe page:

  1. Možnosti komunikacije: Stop with the vse ali nič unsubscribe page and provide a tiered approach that offers different levels of involvement. This can include topics, target audiences, and frequency.
  2. Odjava z enim klikom: Don’t make it difficult to unsubscribe. The last impression you make on someone who allowed you to speak to them isn’t to irritate them by not letting them leave.
  3. Clear Unsubscribe: A tiny font size, hiding behind logins, verifying email addresses… quit making it difficult to find and unsubscribe. If people wish to leave, let them.
  4. Odstrani naročnike: If you want to maintain good inbox placement and solid engagement metrics, purge your list of subscribers who haven’t engaged in over a year (or more if you’re seasonal).
  5. Zadnja priložnost: Before you purge unengaged subscribers, make them a last-chance offer to see if they’d like to stay.
  6. Pridobite povratne informacije; As with the example above, I wasn’t leaving Sweetwater… I didn’t want their emails as frequently. Don’t take it personally when a subscriber leaves. Today’s inbox is cluttered and difficult to manage, your customers may want to keep things tidier. If you’re curious why left, ask them on your unsubscribe page.
Odjava
vir: Epsilon

Douglas Karr

Douglas Karr je CMO of Odpri INSIGHTS in ustanovitelj Martech Zone. Douglas je pomagal na desetine uspešnih startupov MarTech, pomagal je pri skrbnem pregledu več kot 5 milijard USD pri prevzemih in naložbah Martecha ter še naprej pomaga podjetjem pri izvajanju in avtomatizaciji njihovih prodajnih in trženjskih strategij. Douglas je mednarodno priznan strokovnjak in govorec za digitalno transformacijo in MarTech. Douglas je tudi objavljen avtor Dummie's guide in knjige o poslovnem vodenju.

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