E-poštno trženje in avtomatizacija

Ne, e-pošta NI mrtva!

opazil sem ta tvit iz Chuck Gose včeraj. Skliceval se je na članek na spletni strani New York Timesa z naslovom E-pošta: pritisnite Delete. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away and I tend to agree.

I disagree with Sheryl Sandberg (Facebook’s chief operating officer referenced in the article) because no one seems to talk about how communication habits change as we age. The typical argument behind the email is dead! bandwagon is that the younger generation does not use email because they are on Facebook instead. While that may be true, let’s fast-forward five years. That 17-year-old is probably not on email as much as on Facebook. However, what happens when that same person is now 22 and is looking for a job after graduating from college? How will she communicate with potential employers? Probably email. What is one of the first things she will receive when she lands a job? Probably a company email account.

We’re also forgetting how tightly email is still integrated into the authentication process on various websites. How do you log into Facebook? With your email account. Many websites use email as a username, requiring an email address to register. Email is still the universal inbox for many people and will remain so.

Bo naslednja generacija komunicirala drugače kot današnji strokovnjaki? Vsekakor. Ali bodo prenehali uporabljati e-pošto in vse posle opravljali prek Facebooka? Dvomim. E-pošta je še vedno hitra, učinkovita in preverjena tehnologija. Odlična podjetja za e-poštno trženje, kot je Indy's ExactTarget know this and are seeing fantastic results from utilizing email as a marketing medium. Our email newsletter is a significant component of our communication strategy.

Nehajmo skakati po e-pošta je mrtva! in se namesto tega naučite boljših načinov za njegovo učinkovito uporabo. Vesel bi bil vaših komentarjev spodaj.

Michael Reynolds

Sem podjetnik že več kot dve desetletji in sem zgradil in prodal več podjetij, vključno z agencijo za digitalno trženje, podjetjem za programsko opremo in drugimi storitvenimi podjetji. Zaradi svojega poslovnega ozadja svojim strankam pogosto pomagam pri podobnih izzivih, vključno z ustanovitvijo podjetja ali gradnjo in optimizacijo podjetja.

Povezani članki

Nazaj na vrh
Zapri

Zaznan Adblock

Martech Zone vam lahko zagotovi to vsebino brezplačno, ker naše spletno mesto monetiziramo s prihodki od oglasov, pridruženimi povezavami in sponzorstvi. Hvaležni bi bili, če bi med ogledom našega spletnega mesta odstranili zaviralec oglasov.