Bing It On!

Zaslonski posnetek 2016 04 16 na 10.20.28 PM

Microsoft is taking Google head on with a word that’s been synonymous with search and Google = relevance. Here’s the prva reklama, ki jo izvaja Microsoft.

Resnično upam, da lahko Microsoft agresivno izziva Google bing. For the last few days, I’ve used it as my default search engine, and I’m getting relevant results – that’s the name of the game.

Looking at the search engine marketing industry, Google has done an excellent job of defining what search is but modifying our behavior and acceptance in the long-term. We all concentrate now on keyword combinations – and we try and retry when we don’t get a result. On the reverse side, search engine optimization companies are scrambling to game the system with backlinking campaigns rather than having their companies simply write compelling content. Backlinking is distorting relevance in Google and making it impossible for some of the best results to get the best placement.

Po eni strani razumem, da besede, ki jih ljudje uporabljajo za iskanje niso enake besedam, ki bi jih podjetja morala uporabljati za iskanje; iskanje pa se mora postopoma prilagajati in premagovati ta vprašanja. Če iščem odličen zobozdravnik, zakaj nisem postavljen na stran z rezultati z zobozdravniki okoli sebe, ki imajo pozitivne ocene iz nekaterih virov na 1. mestu?

Instead, I only find directories, and national dentists ranked because they utilized the keywords in their page titles, content, and backlinks. That’s not a relevant response. (Bing doesn’t nail it, either). How difficult would it be to just apply a zbirka geografskih IP vključite rezultate iskanja in jih združite z nekaterimi lokalnimi?

It’s time that search got smarter, and I hope the competition between bing in google izboljša splošno izkušnjo iskanja v internetu.

En komentar

  1. 1

    Hvala za informacije o BING-u, tega se do zdaj nisem zavedala. Predložil sem nekaj spletnih mest in se sprašujem, ali mi bo prinesel dodaten promet. (Na spletnih mestih imam Googlovo analitiko, ne vem, ali mi bo to povedalo, ali iz BING prihaja promet.)
    Dodelim komentar o konkurenci, ki morda pomaga izboljšati inteligenco iskanja, ki se zdi, da precej zaostaja za tehnološko možnim.

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